Optimize conversion of Over-the-Counter Purchase events

POS orders not sourced from Facebook can now sync events with your Facebook Business Manager Pixel (data source) to optimize advertising campaigns

1. Get Create/select Pixel (data source) to sync

Go to Event Manager: https://www.facebook.com/events_manager log in and select BM

Event Manager -> BM

Case 1: No Pixel yet (Data source)

Step 1: Connect to Data Source

Connect to Data Source

Step 2: Select Web Source

Web Source -> Connection

Step 3: Name the Pixel (data source)

Name the Pixel (data source)

Step 4: Fill in the web URL (if any) -> Check or select I don't have a website

Add Web URL

• After the above steps, you have completed Creating Pixel (data source) on Facebook Business Manager. Subsequent notifications can be Ignored if desired.

• Continue following the steps below.

Case 2: Already have Pixel (data source)

Step 1: Select Pixel (data source)

Select Data Source

Select the Data source you want to connect

Step 2: Go to Settings -> Get Data Set ID and Access Code

Get the dataset ID

Generate access code

2. Configure event synchronization on POS

Step 1: Connect Pixel (data source)

Select Counter Events

Fill in Pixel information (data source)

Step 2: Add Purchase event

Add Purchase events

• For the Purchase event at the counter, Facebook currently only records the Purchase event, temporarily not recording the Initiated checkout event.

• Use when: is a POS order status whose event will be synchronized with the Pixel

• Default value: The value that will be synchronized when the order has a value of 0 VND