Optimize conversion of Over-the-Counter Purchase events
POS orders not sourced from Facebook can now sync events with your Facebook Business Manager Pixel (data source) to optimize advertising campaigns
1. Get Create/select Pixel (data source) to sync
Go to Event Manager: https://www.facebook.com/events_manager log in and select BM
Case 1: No Pixel yet (Data source)
Step 1: Connect to Data Source
Step 2: Select Web Source
Step 3: Name the Pixel (data source)
Step 4: Fill in the web URL (if any) -> Check or select I don't have a website
After the above steps, you have completed Creating Pixel (data source) on Facebook Business Manager. Subsequent notifications can be Ignored if desired.
Continue following the steps below.
Case 2: Already have Pixel (data source)
Step 1: Select Pixel (data source)
Step 2: Go to Settings -> Get Data Set ID and Access Code
2. Configure event synchronization on POS
Step 1: Connect Pixel (data source)
Step 2: Add Purchase event
For the Purchase event at the counter, Facebook currently only records the Purchase event, temporarily not recording the Initiated checkout event.
Use when: is a POS order status whose event will be synchronized with the Pixel
Default value: The value that will be synchronized when the order has a value of 0 VND
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