TikTok Messaging Ads

TikTok recently launched a new messaging advertising objective that allows customers to be redirected from TikTok to the Messenger or WhatsApp Business platforms.

1. What is TikTok Messaging Ads to Facebook Fanpage or WhatsApp Business?

TikTok recently launched a new messaging advertising objective that allows customers to be redirected from TikTok to the Messenger or WhatsApp Business platforms.

2. Why is it necessary to use Pancake with this type of advertising?

However, with this form of Messages advertising from TikTok, if you don't use Pancake, you won't be able to measure how many customers actually start conversations with business.

The demo images of the solution below apply to the Messenger (Facebook) channel. You need to have Admin rights on Pancake to be able to access all of the sections below.

• You can see the TikTok Ad_id this customer interacted with, along with the time the customer interacted with that ad.

The Ad-ID that the customer interacted with will appear in the right corner with the time.

• Your Facebook page ad statistics will also report the number of conversations coming from TikTok Messaging Ads.

This metric on Pancake is DIFFERENT from the metric on TikTok Ads Manager due to different calculation methods. Please see explanation HERE

• When using Pancake, you can also know which TikTok Ads and TikTok Ads videos this customer came from, even though your page is a Facebook page.

When customers visit from TikTok News ads, you can immediately recognize them on Pancake

• If you use Pancake POS to manage orders, you can also filter out orders with TikTok Ads as their source.

Filter orders coming from TikTok message ad source, even though the channel is Messenger

3. Setup on Pancake

The instructions below will help you identify customers chatting with you from TikTok Messaging Ads.

Before start: - You need a Facebook page/target WhatsApp Business API number to receive guest messages from TikTok ads. - You are using Pancake to reply to customers of the above Facebook page/WhatsApp Business API number. - You need to have a TikTok advertising account with the Instant Messaging Apps feature enabled.

3.1. Register an advertising account and open advertising account features

Because this is a feature in Beta, not all TikTok ad accounts have it, so you need to register a new ad account, or register with Pancake/TikTok to open this feature. Compare two ways to register to open the Instant Messaging Apps feature.

Case	You don't have an ads account	You have an ads account already
Register a new account?	Register a new advertising account at THIS LINK. Note, you need to fill in all information in the Email + Password section then click Continue.	USE the Register button via TikTok, or are logged in to an existing account, you will automatically be redirected to the advertising account management page.
Receive coupon of 100$ up to 50%?	Register a new account, you will receive a 50% discount coupon up to 100$ when paying TikTok advertising costs. Coupon automatically applied when you make payment.	You do not receive any coupons from TikTok
Enable Instant Messaging Apps feature?	Your account will be activated immediately.	Your account has not been enabled yet, you need to fill out THIS form to request to enable the feature

3.2 Start setting up Pancake

Authorization + settings for App Pancake to access your advertising account are REQUIRED

• Login Pancake, go to your Facebook or WhatsApp page.

• Select Setting > Tools > Connect in the TikTok Messaging Ads Settings section

• Follow instruction to connect your TikTok Ads account to Pancake page

4. Set up a TikTok Messaging Ads campaign

You set up ads according to the video below. Note that you need to choose EXACTLY the following points:

• Campaign type: Lead generation

• Optimization location: Instant messaging applications

• Goal: Conversation

• Message event group: Select the correct Eventset you installed/created on Pancake in part 3 above.

4.1. With Messenger

• App: Select Messenger

• Facebook page ID - Fill in page_id which is the ID that identifies your Facebook page. Instructions for getting page_id are below

4.2. With WhatsApp API

Similar to Messenger, with WhatsApp, the only difference is in the application selection step, you choose WhatsApp. Then fill in your WhatsApp number.

VIDEO DEMO

5. Metrics on TikTok Ads Manager

The following instructions guide you through tracking the number of conversations started on Pancake that are synced to TikTok Ads Manager.

• On the TikTok Ads Manager interface, select Custom Columns

• Type "Conversation" then tick Conversations (Instant messaging app)

6. FAQ

6.1. Why are the conversation statistics on TikTok and Pancake different?

Due to different calculation logic, the number of conversations on Pancake and TikTok Ads Manager may be different. However, if you suspect you have installed it incorrectly, you can contact Pancake for assistance.

• Pancake will only sync 01 conversation signal to TikTok Ads when the customer CLICKS ON THE AD + Text 01 message

• Pancake statistics the total number of conversations containing Ad_ID from TikTok, including cases where customers only CLICK ON ADS but DO NOT MESSAGE

In this case, Pancake's statistics are 1, TikTok's statistics are 0

In this case, Pancake's statistics are 1, TikTok's statistics are 1

6.2. How to filter Pancake conversations from specific Ad_ID?

You can also filter conversations coming from AD ID by:

1. Select conversations by Source

2. Select "By advertising ID"

3. Enter the AD ID that you want to filter the conversation for and then click FILTER

6.3. How to filter orders from TikTok Messaging Ads?

For orders on the Facebook Messenger Channel but coming from TikTok Messaging Ads, you can filter by:

• Access Pancake POS, go to the Shop containing the page you want to filter.

• Access the Orders section on the left.

• In the Filters section, add the Ad Source > TikTok filter

Orders coming from TikTok advertising sources will be listed.